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China, which was the most downloaded non-gaming mobile app

patterns for low-calorie food products.In terms

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ensor Tower, a US research firm. Over the last few year▓s, China’s short video market has seen▓ explosive growth as Chinese Internet users increasingly


embrace the format. Who are the viewers of these videos of less than 20 minutes in length? Why does the content attract th▓em? How has short video market growth been after regulation▓?I

to maintai

ndividuals: A new way of entertainm▓entThe short video is slowly filling up the f▓ragments of time. They are perfect for young, tech-savvy consumers who take their mobile devices everywh

n its do

ere and use them to ac▓cess social media or to fill in short breaks between activities. "Short videos are popular▓ because they are complementary to traditional audio and video cont

minance an

ent on the Internet," Su▓n Jiashan, of the Chinese National Academy of Arts, told Xinhua.Compared with long-form videos, the shorter version has many advantages, including time-saving and being responsive to audience needs.Companies: A new way to generate contentUsing this format ▓to generate content is rapidly becoming a global phenomenon. China’s biggest Netflix▓-l

ike streaming site iQiyi finally has a plan to get▓ into user-generated short-form videos.“It’s different now. We’ve noticed apps featu▓ring short-form video are taking off,” Gong Yu, iQiyi CEO, told Bloomberg Television on May 18.Companies like Tencent, Sohu, ▓and iQiyi have all started providing short video content. Even government agencies are gett

ing i▓nvolv

d reach 8.7 bi

ed.On May 19, International Museum Day, Douyin joined with seven country-level mu▓seums in China to launch creative short videos on cultural relics. The two videos

llion dollar

have been seen more than 118 million times and received 6.5 million times likes and over 170,000 shares.“The gove▓rnment actions could be regarded a

s by 2024.

s ▓a chance for the healthy development of the indust▓ry," Chen Zhou, a strategic consultant w▓ith YY Inc. told Xinhua.The shortcut is often a wrong cutWhi

Meanwhile, t

le the short video meets the audience▓s' needs, concerns over vulgar, violent, gory, pornographic and other harmful content still exist.▓According to Xinhua

he low inten

, one of the most watched videos on Kuaishou was about a 14-year-old ▓girl giving birth to a child. It received many "likes" on her page, raising serious p

sity swe

ublic concerns b▓ecause many viewers are young, including teenagers.Ac▓cording to the China Internet Network In▓formation Center (CNNIC), China had a total o

eteners se

f 57▓9 million online video viewers and 422 million ▓live streaming viewers by the end of 2017. Su ▓Hua, CEO of Kuaishou, admitted that the firm didn'

ctor is

t comply with government rules regarding the birthing video or the morality behind▓ it since they pursued the click rate blindly. The "Provisions on t

projected to

he Administration of Internet Live-Streaming Services," which took eff▓ect in 2016, indicates the short video plat▓form has classification management and 


content review obligations.In response to the criticism, Kuaishou has deleted the relevant video and issued an apology on its official account on Weibo, a

d at a

nd opened a self-supervision page on the company's official website.Make▓ a better environment for the market“The Chinese short video industry ought

n average

to keep away from ‘vulgar’ content and hold the chance and course. The short video, as a high place of popularity, should not become a moral d

of 5.1 per

epression or an illegal place,” according to The People’s D▓aily.There is no doubt that online video companies must strengthen content manageme

We are Expert in cent over th

n▓t and rely not only on the regulatory policy but also their self-supervision. After evolvin▓g, short video apps may have the opportunity to be

e forecast peri▓od. The beverages application

sector domi

among the first Chinese apps to successfully gain worldwide reach. Please scan the QR Code to follow us on InstagramPlease▓ scan the QR Code to follow us on WechatVolkswagen expands footprint in

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